Since 1923
Three generations
at one bench.
A hundred years of the same idea: personal service, good value, and professional integrity — from one Grand Rapids family.
The story
From a dollar down
to a hundred years.
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1923
Bert goes it alone.
Young Bert Vandenberg declines to buy into an established Grand Rapids jewelry store and chooses to start his own. Through the Depression he offers credit — “a dollar down and a dollar a week.”
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Second generation
Don, Charles & Roy.
Bert’s sons join the business, following his road map while adding a stamp of their own — bringing in then-little-known Rolex watches and moving the store downtown as it grows city-wide.
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Today
Chuck Jr. & Greg.
Charles’s sons — both trained metalsmiths — carry on the tradition of personal service, good value and professional integrity that the Vandenberg Customer Family has come to expect.
The third generation today
The family at the bench.
Owner portraits to be photographed with the family at go-live.
What we stand for
“Personal service, good value and professional integrity.”
— the Vandenberg family, three generations on
Come in
Become part of the family.
Stop by the shop in Cascade, or start a custom design with us.