Est. 1923 · Third Generation · Cascade

Designed by hand,
on paper,
since 1923.

A third-generation Grand Rapids jeweler. We still draw your ring the old-fashioned way — by hand, on paper — and make it one-of-a-kind, right here in Cascade.

The shop

Three generations at one bench. Since 1923.

Bert Vandenberg opened the doors in 1923. A hundred years on, his grandsons Chuck Jr. and Greg — both trained metalsmiths — still work by hand, the way the family always has. Not a CAD library of pre-existing shapes. Real people, real tools, your name on the order.

The Memorable Thing

The drawing becomes the ring.

“Our custom design work is not just some CAD library of pre-existing shapes. We pride ourselves in taking a hands-on approach by still doing custom design the old fashioned way — on paper with creativity.”

Step by step, we move forward through the process with drawings and models, so you’ll know exactly how your one-of-a-kind piece will turn out before it’s ever made.

Begin a custom design
A finished marquise-cut diamond ring made by Vandenberg Jewelers
Drawing → model → finished piece
From sketch to finished piece — a one-of-a-kind Vandenberg custom design.
A vintage photograph of the original Vandenberg Jewelers store interior — long glass display cases and wood cabinets of clocks and silver
From the Vandenberg archive — an early store interior.

Since 1923

A hundred years. Three generations.

It started in 1923, when young Bert Vandenberg chose to go it alone — even offering credit on “a dollar down and a dollar a week” through the Depression. His sons added Rolex and moved the store downtown. Today Chuck Jr. and Greg carry on the same personal service the Vandenberg Customer Family has counted on for a century.

Read the full story

Why people stay with us

A century of the Vandenberg Customer Family.

100+Years in business — founded 1923, family-owned ever since.
3Generations of Vandenbergs at the bench, Bert to Chuck Jr. & Greg.
A+BBB rating — both owners trained metalsmiths.
4.9 average across 70+ reviews*

“Greg did a fantastic job with our custom rings and we are very pleased!”

Shanon Theleen

“Always trusted and they do a wonderful job with selection and ideas!”

Vickie Dodge

“Above and beyond to meet a challenging timeline — impressive attention to detail.”

Anna Miele

*Rating shown from existing reviews; fresh customer reviews to be added at go-live.

One-of-a-kind, every time

A few pieces we’ve made.

Start yours
Custom marquise-cut diamond ring with side stones
Custom marquise, three-stone
A wedding set — oval solitaire, diamond band, and a wood-inlay men's band
A complete wedding set
Emerald-cut blue sapphire ring with channel-set diamonds
Sapphire & diamond
Round ruby three-stone ring flanked by diamonds
Ruby three-stone

Come in

Visit the shop in Cascade.

Stop by, or start a custom design and we’ll set up a time to sketch it together. Either way you’ll work with the family, not a counter.

6779 Cascade Rd SE, Suite 8 · Grand Rapids, MI 49546

(616) 285-6059

Tue–Wed & Fri 10–5 · Thu 10–7 · Sat 10–3 · Closed Sun & Mon